SPID® is a dynamic system based on measurable and traceable individual development on many stages.

The SPID name includes four cardinal behaviour forms, communication strategies which can be used in business communication: Sympathy – sympathy gaining (S), Partnership – relationship management (P), Information – information gaining (I), and Defensivity – assertiveness. (D).

Conscious mastering of these strategies leads to much more effective working habits within sales, customer service, negotiations, leadership and other activities as well.

The test ensures that the training focuses on the required, lacking areas to be developed. Along the trainings, based on their previous test results participants make their own individual development projects.

More detailed information about the SPID® system: